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You may have already seen Burnett's Boards in my design portfolio but I'm excited to share the full story of working with the lovely lady behind the blog, Sara Burnett, from her perspective!   burnett's boards | brand identity and blog design by jordan brantley  
"Jordan was absolutely amazing to work with. I’m still in awe over what she was able to accomplish with my blog rebrand! When talking about my blog I now refer to it as PJ and AJ (Pre Jordan, and After Jordan) because the difference is like night and day.
Before I found Jordan I had a mildly successful wedding blog with some pretty random branding. My page views had reached a plateau and my bounce rate was pretty high…I knew my content was great but the package I was delivering it in wasn’t. It was in dire need of a rebrand but I stalled for MONTHS because of horror stories I’d heard from other wedding blogger friends about their rebranding experiences.
I published a wedding inspiration shoot that Jordan not only modeled in but also designed the paper goods so I started following her blog & creeping on her social media accounts. After repining most of her pins I finally got in touch!
Jordan was friendly, personable, prompt – everything you’d want from someone you’re handing your baby blog over to.
She sent a very thorough branding workbook in the mail and once again I stalled because I just couldn’t decide on what direction to take the rebrand. I half filled it out, printed some images from Pinterest that I adored, cut them all up, and sent a total mess back to her.
  burnett's boards | brand identity and blog design by jordan brantley
But that’s when the magic happened.
I don’t know how she did it but from the mess emerged what I truly believe is the most beautiful wedding blog brand out there. A custom painting! I kid you not. I have a gorgeous custom painting for my header. She also seamlessly wove the painting throughout other branding elements and now I have a blog that I can be proud of.
Since then not only have my page views soared but I find that readers are spending longer on the site, viewing more content per visit, and my bounce rate has dropped 20% in just two months. My Alexa ranking improved drastically and I’ve even received emails and comments about how beautiful the blog looks – from total strangers! It’s true what they say – packaging is EVERYTHING!
  burnett's boards | brand identity and blog design by jordan brantley
Another awesome side effect that I didn’t predict was that more wedding vendors started contacting me about advertising on the blog. PJ (Pre Jordan) my media kit (if you could even call it that) was a pretty bad PDF with some text, my old logo, and that was about it.
Just a week or two after the rebrand was complete I got back in touch with Jordan for a professional media kit. Needless to say – my new media kit is as every bit as gorgeous as the blog!
  burnett's boards | brand identity and blog design by jordan brantley
I’m so thrilled to have worked with Jordan. Everything from the process to the result was flawless and I could not be happier.
And guess what arrived in the mail a couple of weeks ago along with a sweet note? The painting!
Seriously - work with this girl. You won’t regret it!" - Sara Burnett
  Thank you so much for sharing and for being SO GREAT to work with, Sara!   Get to know Sara Burnett and follow her beautiful wedding blog at burnettsboards.com and on social media: [social] [item type="facebook" url="https://www.facebook.com/burnettsboards"] [item type="twitter" url="https://twitter.com/BurnettsBoards"] [item type="pinterest" url="http://pinterest.com/burnettsboards/"] [item type="google" url="https://plus.google.com/u/0/b/107088384329465054785/107088384329465054785/posts"] [/social]  


  • Posted On January 17, 2015 by Brianna

    Absolutely gorgeous! Great work Jordan :)

  • Posted On January 17, 2015 by Angel Y.

    I really love the way it turned out, especially with you providing wireframes throughout the process! I think sometimes designers skip out on wireframes but it’s important to help the client visualize the content spaces.

  • Posted On January 17, 2015 by Sara (@BurnettsBoards)

    Oh gosh the before image makes me CRINGE!!! ick! Still SO glad to have taken the rebrand plunge with you!! xx

  • Posted On January 17, 2015 by Taylor

    Awesome work, Jordan! Love the custom painting you did. You never cease to amaze me! xo

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